Press Release


Easy Metrics Secures $3.3 million in Series A Financing from SJF Ventures

Pioneers new business intelligence platform for employee performance metrics

September 11, 2013

Seattle, WA – Easy Metrics, Inc. has raised $3.3 million in Series A venture funding, led by SJF Ventures. New funds will be used for its continued expansion – to add key personnel, scale the company’s operating infrastructure, and enhance product development.

Founded in 2009, Easy Metrics is a SaaS-based business intelligence platform that helps companies identify and optimize their labor costs. The company combines its robust technology with a proven cost management methodology to drive 40% productivity improvements and 15-25% labor cost savings, while providing significantly greater management insight into labor-intensive processes. With a portfolio of Fortune 500 customers, Easy Metrics has quickly become a market leader with its game changing technology.

Co-founders Dan Keto and Dean Dorcas utilized their 17 years of experience managing complex, labor-intensive distribution outsourcing operations to create the core technology of Easy Metrics. The company’s systems aggregate the exploding amount of “activity data” generated by RF Scans, RFID, warehouse management systems, ERP systems, time clocks and manual tracking tools to create detailed cost and performance models. Easy Metrics provides an easy-to-use, configurable subscription solution that customers can roll-out on a facility-by-facility basis. This enables easy adoption and rapid scaling by new customers, without substantial up-front capital or deployment costs.

Easy Metrics has partnered with The Raymond Corporation and their iWAREHOUSE® fleet management solution, iWAREHOUSE Enterprise™, to launch a fully integrated solution merging fleet management data with the labor management system from Easy Metrics.  The combined system is revolutionary for the development of cost and performance standards for lift truck operators.

“Businesses have an abundance of data streams, but nobody seems to know what to do with them. When these data are fed through Easy Metrics, they reveal which employees are top performers, which are low performers, and how much it costs to complete various tasks. Easy Metrics exposes where our customers are making and losing money,”  says Dean Dorcas, Easy Metrics CEO.
Easy Metrics is aiming to disrupt the enterprise space by providing an alternative cloud solution, at 10% cost and 20% implementation time of their traditional enterprise competitors. “We’re not selling expensive consulting offerings that are frequently found in the industry.  We’re selling a software solution. The methodology we use gives better results at a fraction of the cost and implementation time,” says Dorcas.
About Easy Metrics

Since 2009, Easy Metrics has helped companies improve productivity and lower their labor costs. Easy Metrics is a cloud-based business application that gives companies detailed cost and performance metrics on their employees, customers and processes. Easy Metrics can interface with most any activity tracking system, whether electronic or manual, and compile that information into cost and performance metrics. Now, managers can have near real-time metrics on where and how their employees’ costs are being spent, which can result in higher levels of productivity and lower costs. For more information visit

About SJF Ventures
SJF Ventures is a venture capital fund with offices in Durham, NC, New York and San Francisco. SJF has a 14-year successful record of assisting visionary and talented management teams in building industry-leading firms. SJF provides strong expertise and networks in the resource efficiency and technology-enhanced services sectors.  Alan Kelley led SJF’s investment in Easy Metrics.  For more information, visit

About The Raymond Corporation

The Raymond Corporation is a global provider of unmatched material handling technology, expertise and support to increase productivity and cost-efficiency. Designed with ecological and economical benefits in mind, Raymond® lift trucks are engineered to achieve higher performance and increase efficiency. Raymond offers a full line of manual and electric lift trucks — including pallet trucks, walkie stackers, counterbalanced trucks, reach trucks, orderpickers and turret trucks — and iWAREHOUSE®, complete with iWAREHOUSE Essential™ and iWAREHOUSE Enterprise™, to manage lift truck fleets, labor efficiencies and warehouses. Additionally, flexible automation solutions, customized financing options and industry-leading consultation from Raymond further enhance warehouse processes and streamline material handling practices.

Jessica Terrones

Cookies are important to the proper functioning of a site. We take your privacy very seriously. To improve your experience, we use cookies to collect statistics to optimize site functionality, and deliver content tailored to your interests. Click Agree and Proceed to accept cookies and go directly to the site or see our privacy policy for more detail.