Dean graduated #1 in Economics and in the top 1% of his class from the U.S. Naval Academy. After spending five years as a Supply Corp Officer in the Navy, Dean founded IMS with a former classmate, Dan Keto. IMS was recognized as one of Washington State’s fastest growing companies in 2007. Dean is acknowledged as a leading expert in designing effective business intelligence applications for labor-intensive operations. In 2002 he graduated from the Owner/President Management Program (OPM) at the Harvard Business School. In addition to his professional and academic successes, Dean was also a National Motorcycle Champion and a nationally ranked rower.

A Distinguished Graduate in Economics from the U.S. Naval Academy and Graduate of Harvard Business School, Dan spent his naval career working for the National Security Agency as a Russian linguist and Cryptologic Officer. Dan co-founded Easy Metrics Inc. in 2012 where he serves as President and Chief Technology Officer. Prior to Easy Metrics, Dan was the co-founder of Integrated Management Systems, a distribution outsourcing company. Dan has extensive experience in business process and information systems development. He is a published author and guest lectures at the University of Washington Evans School on Performance Management and Strategic Knowledge Management.

As Chief Operating Officer, Karl brings his extensive experience and expertise in operations, logistics and transportation with over 30 years of experience. Karl graduated from the University of Washington with a Bachelor of Science in Physical Oceanography with a concentration in Mathematics. Prior to Easy Metrics, he was President of Door-to-Door storage where he oversaw the transportation division and was on the Board of Directors. He worked alongside Dean and Dan as COO of IMS from 2005-2014, overseeing sales and operations. Karl enjoys traveling with his family and volunteering as a coach for both soccer and lacrosse.

As CFO, Lyle is responsible for overseeing all financial and people operations, focused on driving growth and expansion along side the leadership team, while also ensuring that the company maintains a strong financial position and while facilitating the culture within Easy Metrics. Lyle has over 15 years of experience in SaaS and has held several finance leadership positions within different high growth software business, including recently serving as CFO of Optimere, where he was instrumental in scaling the business through its successful exit. Lyle started his career in the assurance services practice of Ernst & Young, where he focused in the technology sector. Lyle holds a degree in finance and accounting from the University of South Florida. Lyle enjoys traveling with his family and spending lots of time with his kids coaching hockey and on the soccer/baseball fields.

Dave joined Easy Metrics as Vice President of Sales. A seasoned sales executive with over two decades of experience, Dave has developed a solid track record of sales leadership in the enterprise software space. He has led sales teams for established global technology companies such as Trapeze Group/Constellation Software, Moovit, Inc and Cengage Group, building high-performing teams and propelling business revenue growth and achievements. Residing in Orange County, CA. he enjoys spending time at the beach with his family as well as supporting and traveling to his kid’s various club volleyball and baseball games.

Ronda is the Vice President of Marketing, responsible for creating marketing strategies that drive growth and brand awareness. With over 15 years of experience, Ronda has developed successful marketing strategies for companies ranging from startups to Fortune 500 corporations. Before her executive roles focusing on go-to-market strategies for startups and private equity-backed companies, Ronda co-founded two B2B advertising and marketing agencies. Under her leadership, these agencies won over 150 national and international awards. Ronda holds a degree in Business with a minor in Marketing from Arizona State University and will graduate from Columbia Business School’s CMO program in February 2025. Outside work, she enjoys spending time with her family and playing beach volleyball.

Vlad is the Founder and Managing Partner of Nexa Equity. Vlad is Chairman of the Board of Autura, Vendara, Leap, Storewise, Easy Metrics and sits on the board of Hometown.

Prior to founding Nexa, Vlad was a Managing Director at Greater Sum Ventures. Before that Vlad spent time at both Thomo Bravo and Insight Partner.  Vlad started his career as an investment banker at JP Morgan and Citigroup

Vlad lives in Marin County outside San Francisco with his wife, son, and dog and is an avid snowboarder.

Joey is a Partner at Nexa Equity. Joey focuses on application software and fintech and is responsible for executing transactions and portfolio management post-close. Joey sits on the board of Autura, Leap, Storewise, and Easy Metrics.
Prior to joining Nexa Equity, Joey was a Vice President at Luminate Capital Partners where he focused on growth buyouts in application software companies. Before that, Joey was a technology investment banker at Arbor Advisors and a management consultant at Waterstone Management Group.
Joey lives in San Francisco and enjoys skiing and traveling with his family and friends.

Traci is a dedicated full-time Operating Partner at Nexa and sits on the board of Vendara, Leap, Eazy Metrics, and Autura.

Prior to Nexa, Traci was an Operating Partner at The Riverside Company and CEO of Brightbytes, the leading fully managed data and analytics platform for education.

Dave is an independent board member and operating advisor focused on helping software executives at public and private equity-backed companies drive value creation initiatives. He was formerly an executive leader at 3 top-tier enterprise software companies with $1B+ in revenue – Hyperion, Informatica & Blue Yonder – all of which realized multi-billion dollar shareholder returns upon exit. Across these companies, Dave effectuated organic & inorganic value creation by spearheading strategy, operational transformation initiatives, strategic partnerships and M&A.

Earlier in his career, Dave was a private equity investor at Thayer Capital Partners and Atlas Ventures, and he began his career in investment banking at Robertson Stephens & Co. He holds an AB in Economics from Princeton and an MBA from Stanford Graduate School of Business.

In addition to Easy Metrics, Dave serves on the boards of Blue Ridge Solutions and OpsHub.